Research, Evidence and Learning
Social and Behavioural Research
Social and Behaviour Change (SBC) research, social-norms work, audience segmentation, message testing and campaign evaluation.
When clients come to us
- A campaign is planned and nobody has tested whether the message lands with the intended audience.
- Uptake of a service is low and the reason is behavioural rather than logistical.
- A programme needs to understand the social norms that hold a practice in place.
- A completed campaign needs an honest evaluation of what changed.
What the work covers
- Behavioural research and Social and Behaviour Change (SBC) research
- Social-norms research
- Audience segmentation and message testing
- Campaign and communication evaluation
- Safeguarding-informed research support
What you receive
- Audience segments with the evidence behind each one
- Tested message concepts with documented participant reactions
- A behavioural analysis identifying barriers, drivers and the points where a programme can act
- A campaign evaluation report separating exposure, recall and reported behaviour
Professional boundaries
- Research with children, women and other at-risk groups is conducted with safeguarding-aware protocols and informed consent.
- Behavioural research explains what participants report and what was observed; it does not promise a change in outcomes.
Next step
Discuss your project
Send a short note of the decision you need to make, the geography, the deadline and any donor or statutory rule that applies. You will get back a scoping note rather than a generic brochure.